We are thrilled to announce an exciting new chapter for Centacare. Today, we unveil our fresh and inspiring brand identity. This transformation represents more than just a new look; it embodies our commitment to inclusivity, warmth and professionalism that our clients have come to know and trust.
A calm and welcoming brand identity
The new Centacare brand identity is a true reflection of who we are. Every aspect of our design has been carefully crafted to convey the values that define us - inclusivity, empathy, respect, confidence and unwavering support. We are dedicated to creating a welcoming environment for all, ensuring that every interaction with Centacare is characterised by sincerity, compassion and trust.
Introducing our logo: symbolism and significance
At the heart of our new identity is our thoughtfully designed logo. We have chosen to highlight the wordmark “Centacare” and frame it with a symbol that holds profound meaning. The ripple effect in our logo represents the impact of our support and interventions, radiating outwards to touch the lives of our clients and the broader community. This visual metaphor captures the essence of our work – creating positive, lasting change, one ripple at a time.
Additionally, the icon can be interpreted as steps, symbolising the journey we walk alongside clients through different challenges one step at a time. The arc, or ark, in the logo signifies safety and stability, which is a crucial purpose in the supports we provide.
Our evolution: Centacare Catholic Community Services
Have you noticed the change in our name? Centacare has a rich history, beginning in 1942 as the Catholic Welfare Bureau, evolving to Centacare Catholic Family Services, and will now be proudly known as Centacare Catholic Community Services. This evolution aligns our identity with the true nature of our work – a community services organisation dedicated to serving and uplifting South Australians.
Embracing the future together
As we embrace this new identity, we continue to pledge our unwavering heartfelt commitment to our clients and community. This new look reflects our growth and evolution, but our mission remains the same: together, we will create ripples of positive change.
Welcome to the new Centacare Catholic Community Services. We look forward to continuing this journey with you, making a difference in the lives of many.
Our new website will be launching soon, stay tuned!
